Object 1 has been making headlines across the UAE for more than just its sleek and stylish residential developments. The recent launch of the N1 Awards, aimed at celebrating the contributions of top real estate agencies, adds a fresh chapter to the company’s story of innovation. But the awards are about much more than recognition—they are a calculated step in a broader strategy.
The essence of the N1 Awards is to acknowledge the vital role agencies play in the growth of a development firm. Object 1’s meteoric rise—marked by a 913% growth in sales value in 2024—did not happen in isolation. It was built through deep collaboration with more than 3,000 partner agencies. The N1 Awards are designed to energize this ecosystem by rewarding excellence and motivating continued success.
By ranking and awarding agencies, Object 1 introduces a gamified aspect to its partnerships. Top agencies receive not only public praise but also tangible benefits. This competition, far from being divisive, actually spurs agencies to enhance their services, which ultimately benefits the end consumer.
One of the often-overlooked benefits of a recognition program like the N1 Awards is the halo effect. Partner agencies now proudly associate their brands with a fast-rising, high-reputation developer. Object 1, in return, enjoys greater market penetration and visibility as these agencies promote their affiliation.
The N1 Awards are not arbitrary. Object 1 used clear and transparent performance data to determine winners. This transparency not only legitimizes the awards but also helps other agencies set measurable goals. It transforms the awards into a tool for self-improvement across the industry.
Making recognition a formalized and institutionalized practice helps embed it into the corporate culture. Object 1 isn’t treating the N1 Awards as a one-off event. By turning it into a recurring program, they’re creating a long-term tradition that partners can look forward to—and work toward.
The N1 Awards by Object 1 are not just a celebration of past success—they’re a blueprint for future performance. Through this innovative recognition program, Object 1 empowers its partners, reinforces its brand, and sets a benchmark for others in the industry. It’s a clear example of how recognition, when thoughtfully implemented, can become a strategic business asset.
