The UAE automotive market is experiencing a significant shift towards electrified vehicles, with hybrid and electric models gaining substantial market share. Al-Futtaim Toyota is at the forefront of this transformation, introducing innovative hybrid models and investing in sustainable mobility infrastructure.
Dubai is witnessing a radical transformation in its automotive landscape, as consumers increasingly embrace Electric Vehicles (EVs) and Hybrid Electric Vehicles (HEVs). This strategic shift is driven by a compelling combination of financial savings, superior performance, and environmental responsibility.
Jacky Brand, Managing Director of Al-Futtaim Toyota and Lexus in the UAE, highlighted the key factors driving this change: low total cost of ownership, advanced performance, expanding charging infrastructure, government support, and rising consumer awareness.
Al-Futtaim is leading innovation with recent launches including:
Addressing potential consumer concerns, Brand emphasized Toyota’s commitment to quality, noting that over 20 million hybrid and electric units have been sold globally, maintaining high reliability ratings.
Currently, Hybrid Electric Vehicles (HEVs) constitute approximately 20% of Toyota’s total sales. The company aims to have 50% of its new vehicle sales as New Energy Vehicles (NEVs) by 2030 and plans to contribute to 10% of the country’s charging stations.
“The shift towards sustainable mobility is not just about technology, but about providing practical, efficient solutions that meet diverse customer needs,” Brand stated.
This multi-pathway approach positions Toyota at the forefront of the UAE’s automotive evolution, offering solutions that range from today’s efficient hybrids to the sustainable electric vehicles of tomorrow.
