Dubai Summer Surprises is a summer event in the form of a separate summer festival in the Emirates, also known as DSS for short. Since 1996 Dubai Summer Surprises offers shopping malls, restaurants, and spas. This summer destination is an event that takes place in Dubai from August to September every year. Dubai Summer Surprises is one of the top summer attractions in the city. With this celebration, locals and tourists alike flock to the city to shop for bargains at more than 6,000 stores. Tourists and locals alike are amazed and delighted at the benefits of the numerous offers in all categories.
These include durable, luxury, and consumer goods. In particular, cars, clothing, perfumes, and home decor are consumed. Independent of the shopping malls, Dubai Summer Surprises, and its hosts take part in a wide range of events. These include presentations, entertainment, fun zones, and simulation shows. During this celebration, malls and retail outlets see a surge in sales, and hotels see high occupancy. Cars, shopping vouchers, and attractive bargains worth 500,000 dirhams are up for grabs in the raffle in shops across the city. For every purchase of 200 dirhams at a participating mall, customers have the opportunity to win six BMWs. Shopping vouchers worth 500 dirhams with additional bargains in the city’s shops and even discounts of up to 75 percent in some retail stores await the winners.
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Dubai Summer Surprises
In addition to the shopping experience with the participating 50 luxury malls, shows, concerts, exhibitions, play, and fun zones are offered at the Dubai Summer Surprises. Guaranteed entertainment for the whole family. Dubai Summer Surprises keep kids bored during the long summer vacation. There will be celebrations in playgrounds, with new video games, stuffed animals, and 4D cinema experiences. Even Emirates Airlines records a large number of additional travelers to Dubai every year because of this event. Additional tickets to popular artists are available for entertainment, while numerous jazz clubs have lounges available for enjoying drinks.
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Dubai Summer Surprises has become a major boost to the economy, reflected in the emirate’s annual report on turnover and guest numbers. A nice event that should not be missed on a trip to Dubai. Like the Dubai Shopping Festival, the Dubai Summer Surprises also take place once a year. These are always from June to August. Especially the children enjoy this event as there are many activities and highlights for children. The Dubai Summer Surprises is under the patronage of the Ruler of Dubai His Highness Sheikh Mohammed bin Rashid al Maktoum. This event has been taking place since 1998 and attracts millions of tourists to the shopping malls during this time.
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There is also a mascot called Modhesh. Of course, there are also many competitions, promotions, and events. An entertainment program for big and small. The original reason for the Dubai Summer Surprises was actually to attract tourists to Dubai during the off-season. The peak season for Dubai is the winter months. In summer it is very hot. But meanwhile, tourists flock to Dubai even in summer and populate the shopping malls.